The definition of “click here” is a generic term that appears all on the internet – if you do a Google look for it yields 1.7 billion results (yes billion!), even though you do an exact search it still yields 972 million results. I am certain that you would agree these are astronomical results and I bet you’re now wondering which site ranks number 1 for this term? – if you fail to be bothered to check on then I will let you know at this time – it is the adobe acrobat download page – I bet you did not think that is the one.
So just why, besides passing interest, would anyone be interested in such a fact? The clear answer to this question is anyone who’s enthusiastic about se optimization (SEO) – if I let you know that the utmost effective ranking page for “click here” does not contain the word “click here”, it does not come in the pages meta tags nor do either of what even appear individually on the page then it could alter some of your contemplating SEO.
So after all that’s has been discussing on page optimization (keyword density, utilization of meta tags, utilization of tags to highlight key phrases etc) we look for a clear exemplory instance of a top ranking site that’s NO on page optimization at all, it completely disregards all of the accepted wisdom about on page optimization and still ranks top out of 1 billion results.
So just how has this been achieved ?.The clear answer is simple – backlinks. You can find literally a huge selection of tens of thousands of sites that link to the adobe acrobat download page. 커뮤니티 사이트 순위 Equally importantly as the number of backlinks is the quality of the links – many of these backlinks come from authority sites (.edu,.gov etc).
What is very interesting is that this volume of links has probably been built organically – i.e. by people planning to link to the website as opposed to been requested or encouraged to complete so. And why have they done this? – Because the website has something unique, useful or interesting to offer. This principle is a good anyone to remember when developing your linking strategy – what am I offering that is exclusive, useful or interesting and that folks will WANT to link to?
This exemplory instance of a top ranking site generally seems to opposed to all perceived wisdom on site ranking i.e. this indicates to declare that on page optimization doesn’t have effect on ranking what so ever. Whilst this does seem to be true in this instance what we’re probably seeing is the sheer scale of high quality links to the website far outweighing any possible on page optimization to the stage where it is irrelevant. However this will not likely hold true for a large proportion of sites who do not have these vast quantities of backlinks. In these cases the on page optimization will still affect ranking and therefore still has to be taken care of.